{"title":"Baby \u0026 Newborn","description":"\u003cp\u003e\u003cspan\u003eCelebrate their littlest moments with our personalised baby \u0026amp; newborn collection. From beautifully embroidered baby clothing and cosy personalised blankets to keepsakes and thoughtful new baby gifts, each piece is made especially for them. Perfect for new arrivals, baby showers, christenings and those precious first milestones.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"personalised-baby-blanket-waffle-stl","title":"Personalised Baby Blanket  - Waffle Style White","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWaffle Cotton baby blanket.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e70x 90 cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhite. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003ePersonalised with any name or thread colour. \u003c\/span\u003e\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47605071315291,"sku":"12","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/7D42C8A5-41F7-4758-81AE-DA3827D834C3.jpg?v=1748366409"},{"product_id":"personalised-teddy-comforter","title":"Personalised Teddy Comforter","description":"\u003cspan data-mce-fragment=\"1\"\u003e🫧☁️🧸 Personalised Gorgeous Baby Teddy Bear Comforter Toy in a soft velour material with a satin like edge, embroidered with name.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChoice of Pink, Blue or White 🩷🩵🤍\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift \/ present for a newborn and a lovely keepsake for years to come.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade from 100% polyester Soft velour with smooth satin edge and back\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDimensions: approx. 38 x 38 cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUltra soft for little ones.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"PrettyPersonal","offers":[{"title":"Pink","offer_id":47671062888795,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":47671062921563,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":47671062954331,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/B5BD7FFD-76AC-42BF-867C-3E0326FB2EA6.jpg?v=1759097216"},{"product_id":"baby-countdown-frame","title":"Baby Countdown Frame","description":"\u003cspan data-mce-fragment=\"1\"\u003e☁️🫧✨ Baby Countdown Scan Frame\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGive that earliest picture a perfect place to shine and countdown the weeks during pregnancy until their arrival with this gorgeous scan frame.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom BAMBINO BY JULIANA® Parents to Be.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis neutral pastel grey frame features a grey and silver glitter starry night design and 4” x 3” scan aperture. Above the aperture are two hooks to hang the included numbers along with silver foil embossed ‘Weeks’ title. Silver foiled ‘Until we meet you little one’ title sits underneath. Includes standing strut.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDuring the most exciting and overwhelming time this affordable and delightful frame will help expecting parents to capture and remember every moment along the journey, from the first scan to the countdown itself\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47671114301787,"sku":"","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/42863A55-8961-4731-84DF-67ABC2C6AC15.jpg?v=1759326064"},{"product_id":"nursery-plaque-how-wonderful-life-is-now-your-in-the-world","title":"Nursery Plaque - How wonderful life is, Now your in the World.","description":"\u003cspan data-mce-fragment=\"1\"\u003e✨☁️ 🫧 This treasurable keepsake provides sparkling decoration for the bedroom of new family arrivals. The long, wooden plaque features a blue or pink finish, including ‘How wonderful life is, now you’re in the world’ wording. It is enhanced by silver, painted detailing of decorative moons and stars. 🤍\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e55 h 335 w 30 d mm.\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Baby Blue","offer_id":47671146316123,"sku":"","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Baby Pink","offer_id":47671146348891,"sku":"","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/69C9B5FD-362A-4A5F-A202-C8A88D34C8A4.jpg?v=1707585549"},{"product_id":"my-first-football","title":"My First Football","description":"\u003cspan data-mce-fragment=\"1\"\u003eA gorgeous soft my first football toy for baby. perfect for a baby shower gift or addition to a gift hamper.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ea perfect sensory gift for a new baby, its so soft almost velour feel, easy to grip for little hands and a soft sensory rattle inside will awaken babies hearing skills.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ea great accompaniment for any new baby and perfect for that new \"little dribbler\"\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Pale Blue","offer_id":47795302826331,"sku":"4","price":10.0,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":47795302859099,"sku":"5","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/1C602EEC-33C6-4ECC-9399-70D585AC3FF3.jpg?v=1707604533"},{"product_id":"personalised-pink-cellular-baby-blanket","title":"Personalised Pink Cellular Baby Blanket","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur beautiful new cellular blanket acts as the perfect layer to wrap around your little one.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe cellular design helps to increase airflow, whilst still keeping little one snug and warm.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur cellular blankets are 100% cotton and are super lightweight, making them perfect for travelling.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur blankets come with free personalisation, allowing you to have little one's name embroidered onto them, making them even more special, especially as a Home from Hospital gift!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur blankets are 70 x 110cm.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs these blankets are super lightweight, they can be used anywhere, in a cot, Moses basket, or in the car! They can also be tucked away nice and neat inside your baby\/changing bag!\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47671888904539,"sku":"","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/8B11B2F1-D7A8-4722-B245-04B38149ABA9.jpg?v=1758054370"},{"product_id":"copy-of-personalised-blue-cellular-baby-blanket","title":"Personalised Blue Cellular Baby Blanket","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur beautiful new cellular blanket acts as the perfect layer to wrap around your little one.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe cellular design helps to increase airflow, whilst still keeping little one snug and warm.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur cellular blankets are 100% cotton and are super lightweight, making them perfect for travelling.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur blankets come with free personalisation, allowing you to have little one's name embroidered onto them, making them even more special, especially as a Home from Hospital gift!\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur blankets are 70 x 110cm.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs these blankets are super lightweight, they can be used anywhere, in a cot, Moses basket, or in the car! They can also be tucked away nice and neat inside your baby\/changing bag!\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47671908303195,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/76B95E76-892F-4B46-919B-052909594A13.jpg?v=1780136267"},{"product_id":"hello-world-decorative-cushion","title":"Hello World Decorative Cushion","description":"\u003cspan data-mce-fragment=\"1\"\u003eA perfectly elegant 'Hello World' linen throw cushion with gunmetal embroidered wording and pom pom details. This 45cm x 25cm rectangular cushion features a soothing grey starry night design and soft linen fabric. It is perfect for a cot, chair or sofa in a newborn's nursery or bedroom. Includes the cover and separate cushion which can be removed to enable cleaning. Hand washing is recommended.\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47677802971483,"sku":"","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/91A905E9-AAAB-48D1-B4D5-947E57D04AC4.jpg?v=1707751229"},{"product_id":"sherpa-lined-chevron-knit-baby-blanket-sky-blue","title":"Sherpa Lined Chevron Knit Baby Blanket - Sky Blue","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e🩵🧸Introducing our personalised cable-knit baby wraps, complete with satin bow. They’re the perfect addition to any nursery! Made from soft and cosy material, this swaddle is perfect for snuggling up with your little one. Our baby wrap is made with both style and practicality in mind. The swaddles are machine washable, making them easy to keep clean and looking great, even after multiple washes. The soft and durable material ensures that your baby will stay comfortable and warm, whether they are napping in their crib or being carried around on-the-go. They feature a cable-knit front and cosy Sherpa back, with a sweet satin bow in the lower corner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift idea for new baby! 🫧\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75x90cm\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710119100763,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/5B0094CF-49A0-45A5-864D-685FE08BA3BB.jpg?v=1748366342"},{"product_id":"copy-of-sherpa-lined-chevron-knit-baby-blanket-white","title":"Sherpa Lined Chevron Knit Baby Blanket - White","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e🧸Introducing our personalised cable-knit baby wraps, complete with satin bow. They’re the perfect addition to any nursery! Made from soft and cosy material, this swaddle is perfect for snuggling up with your little one. Our baby wrap is made with both style and practicality in mind. The swaddles are machine washable, making them easy to keep clean and looking great, even after multiple washes. The soft and durable material ensures that your baby will stay comfortable and warm, whether they are napping in their crib or being carried around on-the-go. They feature a cable-knit front and cosy Sherpa back, with a sweet satin bow in the lower corner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift idea for new baby! 🫧\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75x90cm\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710124638555,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/093AB502-F9FB-4AE0-9860-5A7C2F213E84.jpg?v=1758918749"},{"product_id":"sherpa-lined-chevron-knit-baby-blanket-pink","title":"Sherpa Lined Chevron Knit Baby Blanket - Pink","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e🧸Introducing our personalised cable-knit baby wraps, complete with satin bow. They’re the perfect addition to any nursery! Made from soft and cosy material, this swaddle is perfect for snuggling up with your little one. Our baby wrap is made with both style and practicality in mind. The swaddles are machine washable, making them easy to keep clean and looking great, even after multiple washes. The soft and durable material ensures that your baby will stay comfortable and warm, whether they are napping in their crib or being carried around on-the-go. They feature a cable-knit front and cosy Sherpa back, with a sweet satin bow in the lower corner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift idea for new baby! 🫧\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75x90cm\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710137778523,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/AE910B71-1DA4-4CF9-8ADB-602C11B836D3.jpg?v=1758054680"},{"product_id":"copy-of-sherpa-lined-chevron-knit-baby-blanket-dusky-pink","title":"Sherpa Lined Chevron Knit Baby Blanket - Dusky Pink","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e🧸Introducing our personalised cable-knit baby wraps, complete with satin bow. They’re the perfect addition to any nursery! Made from soft and cosy material, this swaddle is perfect for snuggling up with your little one. Our baby wrap is made with both style and practicality in mind. The swaddles are machine washable, making them easy to keep clean and looking great, even after multiple washes. The soft and durable material ensures that your baby will stay comfortable and warm, whether they are napping in their crib or being carried around on-the-go. They feature a cable-knit front and cosy Sherpa back, with a sweet satin bow in the lower corner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift idea for new baby! 🫧\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75x90cm\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710141022555,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/55B53A50-18C3-41D2-9C42-EE1C741A3A8C.jpg?v=1759264156"},{"product_id":"sherpa-lined-chevron-knit-baby-blanket-grey","title":"Sherpa Lined Chevron Knit Baby Blanket - Grey","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e🧸Introducing our personalised cable-knit baby wraps, complete with satin bow. They’re the perfect addition to any nursery! Made from soft and cosy material, this swaddle is perfect for snuggling up with your little one. Our baby wrap is made with both style and practicality in mind. The swaddles are machine washable, making them easy to keep clean and looking great, even after multiple washes. The soft and durable material ensures that your baby will stay comfortable and warm, whether they are napping in their crib or being carried around on-the-go. They feature a cable-knit front and cosy Sherpa back, with a sweet satin bow in the lower corner.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePerfect gift idea for new baby! 🫧\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e75x90cm\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710142726491,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/C0DBE4FF-4093-4A23-AB20-EE62D801B408.jpg?v=1759097394"},{"product_id":"copy-of-personalised-baby-blanket-waffle-style-baby-blue","title":"Personalised Baby Blanket  - Waffle Style Baby Blue","description":"\u003cp\u003eWrap your little one in softness and love with our blue waffle-style baby blanket, beautifully finished with custom embroidered details. This charming blanket is perfect for newborn snuggles, pram strolls, or as a treasured keepsake.\u003c\/p\u003e\n\u003cp\u003eProduct Features:\u003cbr\u003e • Soft waffle weave texture – breathable, lightweight, and cozy\u003cbr\u003e • Gorgeous sky blue color – adds a sweet touch to any nursery\u003cbr\u003e • Personalised embroidery included – baby’s name, initials, or birth date in your chosen thread colour\u003cbr\u003e • Generous size – perfect for swaddling or everyday use\u003cbr\u003e • Ideal gift – for baby showers, new arrivals, or first birthdays\u003cbr\u003e • Machine washable – practical for everyday parenting\u003c\/p\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710797594971,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/44A8F5CC-34E1-4FD3-9F8E-A7EC66E2F50F.jpg?v=1758054203"},{"product_id":"personalised-double-pom-pom-knitted-blanket-white","title":"Personalised Double Pom Pom Knitted Blanket - White","description":"\u003cspan data-mce-fragment=\"1\"\u003eIntroducing our luxury cable knit baby blanket, personalised for that extra special touch. This luxurious blanket comes in 6 stunning shades with matching poms and a complimenting thread colour. Super soft and perfect for the colder weather.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Blanket size 70 x 100cm\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Available in 6 colours\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Cable knit design with pom detail\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- Complimenting thread colours\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- machine washable\u003c\/span\u003e","brand":"PrettyPersonal","offers":[{"title":"Default Title","offer_id":47710987944283,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/8799\/6251\/files\/144CDA54-C337-4D23-BE93-947ABA7371DF.jpg?v=1749759380"},{"product_id":"personalised-double-pom-pom-knitted-blanket-baby-blue","title":"Personalised Double Pom Pom Knitted Blanket - Beige","description":"\u003cspan data-mce-fragment=\"1\"\u003eIntroducing our luxury cable knit baby blanket, personalised for that extra special touch. This luxurious blanket comes in 6 stunning shades with matching poms and a complimenting thread colour. 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